“Advice = more valuable than money,” said Nereus London.
“Advice = more valuable than money,” said James + Diana – the Founders behind the luxury beauty start-up, Nereus London on their recent Dragons’ Den appearance.
During their pitch, the duo walked the Dragons through their strategy. However, the Dragons advised that they put together a better plan, which the two entrepreneurs have since gone on to do. The result? Their sales have since sky-rocketed to more than quadruple the previous figure, – contributing to a month-on-month growth. Additionally, Nereus’ customer return rate now sits at a whopping 30%.
For James and Diana, Dragons’ Den was the hardest pitch of their lives. Although they didn’t secure investment, the feedback they received (especially from Peter Jones, Touker Suleyman and Steven Bartlett) was invaluable, and it’s helped them to pivot, and… to reach new heights.
“Before Dragons’ Den, we were too focused on packaging, and we were too focused on pushing our plastic-free messaging. Peter Jones, Steven Bartlett, and the other Dragons’ recommendations – encouraged us to keep sustainability at our heart, but to focus more on delivering an amazing product experience,” said James.
“As a result, we’ve built a much stronger brand positioning, by focusing on how our products have helped Diana’s hair, – and our customers who’ve suffered with allergies for many years. The feedback we’ve received from our customers, and the results they’ve been getting – has kept us going, despite all the challenges. We were so grateful for the advice, and we have taken it all on board to better our brand,” added James.
Launched at the brink of the COVID-19 outbreak in March 2020, Nereus London is an award-winning, premium hair and skincare brand, with sustainability at it’s heart. It took eighteen months to create the products. The Founders, James Inglesby and Diana Ziegler – managed to launch the business during lock-down, and attract some initial attention.