Fearless Adventures Invests In Pets Purest (Pet Supplements)

A husband-and-wife team who found a cure for their pet pooch and turned it into one of the fastest-growing pet supplement businesses has just raised investment.

The same team who invested in Montana Brown’s Swim Society, Fearless Adventures – has invested in Pets Purest, too. The investment will enable the pet supplements business to grow their DTC platform, and go global.

The move comes at a good time, as there is a rise in pet ownership, an increased demand for ‘pawternity’ leave, and a growing ‘humanisation’ trend that is creating a storm in the sector. Therefore, Fearless Adventures has seized the opportunity to invest in one of the UK’s most exciting pet sector start-ups, Pets Purest.

The Manchester-based firm is injecting a six-figure investment into the business, and they’ll be providing business support for ecommerce, digital marketing and talent sourcing, as well. The deal will enable both companies to take a bite out of the £2.9bn UK pet food market, which is expected to grow by 4.9% through to 2026.

Pets Purest has already clocked up more than 500,000 loyal customers, with £6m recorded in revenue for 2021. Their 100% natural treats and supplements are nutritional, chemical-free, they’re made in the UK, and they promote active, healthy, and happy animals.

“As a dog owner, I love the products. But as an investor, my partners and I really like the Founders, and the brilliant business they’ve built. They’re making healthy profits, and they have the drive and ambition to lead the business forward in a highly attractive sector. We’re excited to give them access to high-quality talent and expertise for something they don’t yet have, which is D2C sales support,” said David Newns, a partner at Fearless Adventures.

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“We want to make pets happy. We want to become the most trusted natural pet care brand on the planet. We’re profitable and growing, so finding a partner wasn’t about finding money. It was an opportunity to team up with people to enjoy our growth journey with. David, Dominic and Charlie are Pets Purest customers, too, so they’re as passionate about the products as we are. We couldn’t have found a better partner,” said Oli Bristowe, Pets Purest’s Founder.

A staggering 3.2m Brits have acquired a pet since lock-down, and there are now 34 million pets in the UK.

The husband-and-wife team behind Pets Purents, Oli and Evie Bristowe, – first met in primary school, but Evie left in year two. However, fate led them to meet again in sixth form, and the rest is history. Oli was the guy who sold sweets at school, – so much so, that his school canteen saw a drop in sales. Fast forward a few years later, and the duo started Pets Purest in 2017, because Evie’s family dogs were suffering from itchy/dry skin.

The only product which made a significant difference was salmon oil. After seeing how happy their pet was, and after observing how effective salmon oil was, Oli and Evie set about improving the lives of other pets, too, – through their ever-expanding range of natural health products.

Find out more here: https://www.petspurest.com