SOS Activewear: Sustainable, Premium + Conscious Active-wear

Launched in 2020 by Bronte Simms, SOS Activewear is a London-based, sustainable active-wear brand that provides premium quality items (which are conscious too).

Put simply, SOS Activewear means = conscious premium active-wear, WITHOUT sacrificing on style, functionality, or quality.

Their core, timeless pieces are made with ECONYL (a fibre that is made from recycled fishing nets, and waste that would otherwise be discarded into oceans and landfills), recycled organic cottons, and renewable energy sources (during production).

By using these recycled materials, SOS helps to clean up the oceans, recycle waste, and cut out the need for raw materials (such as crude oil and harsh chemicals, for instance, – which are traditionally used in the production of nylon and cottons). The current SOS collection comprises of seven key pieces, including their best-selling Attiva and Ridley sweaters, their Minke sports bra, their Terra Tie Top and Steller Hoodie, and their ‘Save Our Seas’ 100% recycled tee. 

Still in its infancy, SOS is a small brand on a big mission, to help the planet recover from the worldwide plastic crisis and over-consumption, which is why Bronte Simms established the brand back in 2020, with a purpose to provide an alternative to fast gym-wear brands (whilst still maintaining it’s premium quality, durability, and style).

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Throughout her career, Bronte has worked in various IT sales roles, however, she currently works in marketing full-time, alongside her business. Her brand has already been featured in various publications, including Women’s Health, Country & Townhouse, The Evening Standard, and The Independent, with a celebrity fan-base to boast, such as the singer-songwriter, Freya Ridings, and the Made In Chelsea star, Verity Bowditch, to name just a few.

Bronte Simms

“I’ve made it my mission to offer a reliable, premium active-wear brand to anyone and everyone that is looking to make their wardrobe more conscious, without sacrificing on style, functionality or quality. SOS products are made to fill you with confidence, to power any workout, and to support you and the planet simultaneously,” said Bronte.

Since launching, SOS has fulfilled over 500 orders to customers globally (including Ireland, the USA, and Japan). 

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