Lottie London Launches Their Lottie X Gossip Girl Collection

Lottie London (the gen-z focused beauty brand) launched Lottie X Gossip Girl in partnership with Warner Bros, – inspired by the original Gossip Girl TV series.

From buttery mattes, to super shimmery shadows, to metallic eye-shadow palettes, to liquid blushes (and a lip duo almost as iconic as everybody’s favourite Upper East Siders besties), Lottie X Gossip Girl is the answer to everyone’s lips.

The Collection Includes:

  • Two 12-pan eyeshadow palettes in It Girl and You Know You Love Me,
  • Two Sweet Blush liquid blushers in shades Say It and I’m Yours,
  • And two Forever Lips lip kits in shades 3 words and 8 Letters.

Lottie London is the go-to brand for the straight talking, and the forward thinking. Always one step ahead, this gen-z makeup brand brings the ultimate in diverse and inclusive beauty innovation. The #lottiesquad dreams big, thinks fast, and makes things happen. Forever keeping it conscious, Lottie is 100% cruelty-free, without breaking the bank.

Lottie London’s Founder, Charlotte Knight has never been one to fit the traditional mould of a businesswoman. Across her now 20-year career within the beauty industry, Charlotte has garnered international acclaim for her creative vision and innovation, as she continues to reach new heights globally, with new-to-market, trend-setting formulas. Now, she stands at the helm of three global beauty forces: Ciaté London, Lottie London, and Skin Proud.

Charlotte grew her first brand, Ciaté, from a ground-breaking beauty start-up, -to a global cosmetics giant. From the MUA favourite, Dewy Stix, – to the world’s first transforming Glifter Flip Liquid Lipstick that broke the internet, Ciaté has earned a cult-like-status as a coveted indie brand, winning over 25 beauty awards around the world, since it’s launch.

Knight’s portfolio of boundary-breaking brands further expanded in 2014, with the launch of Lottie London, providing affordable and accessible high-street cosmetics to the digitally-engaged millennial and gen-z consumer.

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Proving her unrivalled expertise in future-thinking formats and forecasting, CharIotte broke-away from the more  traditional methods of product development. Lottie London’s offering is primarily influenced by the emerging trends found through its audiences’ leading source of inspiration: social media.

Charlotte Knight

As her portfolio of boundary-breaking brands continues to take the beauty world by storm, with their respective innovation and first-of-a-kind collections, it’s no wonder that Knight has captured the attention of the world’s stage. She has been voted one of Women: Inspiration & Enterprise’s ‘Ones to Watch,’ shortlisted for the CEW ‘Member’s  Achiever’ Award, AND won Smarta’s ‘Female Entrepreneur of the Year’ Award for her leadership and innovation.

Charlotte continues to push the boundaries of beauty, and has rightfully earned a reputation as one of  the most innovative experts in the industry, and consequently, one of Britain’s most exciting businesswomen.

“Being a gen-z focused brand, our #lottiesquad community is at the forefront of all we create. Affordable, vegan, fast to market, and bold, we create for them and with them, – by heroing the trending faces and voices of our community. Inclusivity, creativity, expression is what defines a true Lottie look and makes us stand out,” said Charlotte Knight.

Sold globally and further expanded, the brand launched into the US giant, Walmart (online, and in stores nationwide) in August 2021.

Find out more here: https://lottie.london