Boost Your Children’s Self Esteem With A PACHEE Beltbackpack

PACHEE is a children’s lifestyle brand, which was launched by a mother, father, and son trio. Their Beltbackpack was designed to boost little ones’ self-esteem.

Inspired by a love for travel, the Beltbackpack is the original kids’ backpack, which combines a rucksack and a belt bag in one, giving kids multiple options for every adventure.

The backpack is customisable, allowing little ones to add meaning to their bag with vibrant woven patches, which can be sewn or ironed onto the Beltbackpack, to create a one-of-a-kind product to celebrate your child’s individuality.

The four super vibrant block colours make the Beltbackpacks stand out from the crowd, and furthermore, they’re designed to be comfortable and practical to meet the demands of childhood. The bags come with padded shoulder straps and back support for comfort, two secret pockets, a drink bottle sleeve, and a name label. 

All Pachee bags are created from eco cotton canvas in small batches to reduce waste, and the packaging is printed and produced in the UK using recycled craft paper, whilst the brand prides itself in only working with partners who adhere to strict social and environmental standards.

Prior to starting Pachee in December 2020, Lillie and Darren worked 9-5 jobs in finance and telecoms, but being adventurers at heart, they decided to pack up and go travelling instead. And it was on this trip that they learned the importance of a reliable backpack, and more importantly, one which supported their backs. After returning from their travels, and having a baby on the way, the concept of a children’s backpack started to unfold.

With their IT skills, and their flair for trends and creativity (Lillie previously studied at London College of Fashion, where she designed her own clothes line), Pachee was born. And within their first year of trading, the brand landed their first stockist: Hornby & Jones. They also joined three mama-focused platforms, and they were featured in Sonshine and City Kids magazines.

My mission when launching PACHEE was to create a way to help children to reach their goals, and to make them feel special about their differences. I am passionate about boosting children’s self-esteem, and encouraging them to explore the amazing world we live in with courage and pride,” said Lillie Kaye.

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