Boost Your Child’s Development With A Lovevery Subscription.

Meet Lovevery: the early childhood subscription brand, that helps parents to feel more confident that they’re giving their children the very best start in life.

Lovevery’s playthings are designed in-house, with each Play Kit including thoughtfully-created toys, that support various types of learning and skills within a developmental window, including language, maths, physics, fine and gross motor skills, AND social-emotional learning. 

Children’s learning needs evolve so quickly, that it can be hard to keep up, and to know how to help. Therefore, a Lovevery Play Guide comes with each kit, giving parents the right amount of nerdy, hard-to-find information about how to support their child’s development. Also, the Guides provide practical, fun ways to play – from experts in a wide range of disciplines, including paediatrics, occupational therapy, and neuroscience. 

The idea for Lovevery started when I became a first-time parent. One day I was watching my baby play with a purple plastic cow with flashing lights. The question was, why do toys like this exist, and what do they do for development?” said Jessica Rolph, Lovevery’s Co-Founder and CEO, on where the inspiration behind the brand came from.

As a Co-founder of Happy Family, a baby food company, I was already interested in children’s health and development. I felt pretty confident about how my baby’s food was helping his body grow, but I wasn’t so sure about how his toys were helping his brain grow,” added Jessica.

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“I discovered a doctoral thesis on infant brain development that had all these detailed, nerdy, things that I could do with my baby. The approach felt really natural and simple, and I never looked at my children’s toys the same way ever again,” said Jessica.

Lovevery’s President and Co-founder, Rod Morris, joined Jessica following her discovery of the research, and together, they launched Lovevery’s first products, The Play Gym, and the Block Set. “Our long-term vision is to support every part of the parenting experience throughout early childhood. We want to be truly accessible to as many families as possible,” concluded Jessica.

Following incredible growth and success in the US, now, Lovevery is investing in the UK, by opening a Logistics Centre in The Midlands. Since launching their subscription system, Lovevery has gained over 220,000 active subscribers for its Play Kits system, and they’ve shipped more than 1 million kits in the past year.

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