Ciaté London And Smiley® Team Up On A New Eyeshadow Palette.

To celebrate 50 years of smiles, Smiley® has picked Ciaté London as the exclusive 50th anniversary cosmetics partner for a collectors edition eyeshadow palette.

For 50 years, Smiley® has helped to shape how we express happiness, with the super-familiar, universal smiley image.

As a brand, and as a symbol, Smiley® represents hope and positivity, – the very values held by Ciaté London’s CEO and Founder, Charlotte Knight. To mark 50 years of smiles, Smiley® has collaborated with Ciaté London, and André Saraiva (whose signature designs have been drawn over 300,000 times on six continents), – to create a truly exclusive collector’s edition range of products.

Ciaté London was selected as the exclusive cosmetics partner of this unique collaboration. The exclusive collector’s edition range will be sold in Galeries Lafayette across the globe, throughout the year-long celebration, in addition to Nordstrom and Urban Outfitters. 

André’s designs are the perfect artwork to bring to life, the collaboration between André, Smiley® and Ciaté London, with his colourful designs seen on the unique Ciaté London x Smiley® Collectors’ Edition eyeshadow.

The Ciaté London x Smiley® Collectors’ Edition eyeshadow palette has been designed to stand out from the crowd.

André’s explosive tie-dye graffiti effect, is topped with the iconic Smiley®, – to bring about an impactful, loveable palette. The six-pan collectable palette features beautiful, adaptable shades suited to all moods, and it includes a handy mirror, perfect for touch-ups.

Smiley® was created in 1972, by the French journalist, Franklin Loufrani, to spread feel-good news.

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In 1996, Nicolas Loufrani, the son of Franklin, took the helm, whilst the world was in the midst of the digital revolution. Nicolas saw a huge opportunity to bring Smiley® into the digital world.

Nicolas created a whole new way of communicating, using a variety of facial expressions on the original Smiley® to convey emotions. His emoticons are now used by everyone around the world, every single day.

Ciaté London’s Founder, Charlotte Knight has never been one to fit the traditional mould of a businesswoman. Across her now 20-year career within the beauty industry, Charlotte has garnered international acclaim for her creative vision and innovation, as she continues to reach new heights globally, with new-to-market, trend-setting formulas. Now, she stands at the helm of three global beauty forces: Ciaté London, Lottie London, and Skin Proud.

Charlotte grew her first brand Ciaté from a ground-breaking beauty start-up, – to a global cosmetics giant. From the MUA favourite, Dewy Stix, – to the world’s first transforming Glifter Flip Liquid Lipstick that broke the internet, Ciaté has earned a cult-like-status as a coveted indie brand, winning over 25 beauty awards around the world, since it’s launch.

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To find out more about André Saraiva, click here: