Loony Legs: Eye-catching Leggings, Shorts, And Sports Bras.

Loony Legs was Founded during lock-down. Valentina Mengoni had been living in London for roughly ten years when she took to yoga at the height of her pregnancy.

“People don’t buy products. They buy emotions,” said Loony Legs’ Founder, Valentina Mengoni.

Valentina turned to yoga during the tough and isolated months of lock-down, – in search a much-needed physical and mental balance. Whilst looking for yoga leggings, she found that nothing that inspired her. Everything felt ‘already seen’ and predictable, leading her to create Loony Legs with her husband.

Loony Legs creates unique and never-before seen designs that will brighten your day, and bring joy to all yogis, runners, and gym-lovers, everywhere.

Sustainability is a BIG thing when it comes to Loony Legs, with various sustainability measures in place to ensure that the brand is as environmentally-friendly as possible. All leggings are made on-demand, meaning that overproduction is avoided. Their printers use almost zero-waste water, and far less energy than the average, lowering the carbon footprint of each garment.

The ink used is a water-based NeoPigment™, and it’s free of heavy metals, formaldehyde, and Alkylphenol Ethoxylates (APE), meaning that the products are non-toxic for wearers, and… they’re completely biodegradable. At the end of the production process, Loony Legs takes care to dispose of any left-over ink, according to the ink supplier guidelines, with one tree planted for each order.

Valentina is an accountant, so she takes care of the numbers and customer care, whilst Luca, her husband (who works in advertising agencies as a creative director) – looks after everything that involves marketing and creative.

Loony Legs’ community on social media is constantly growing, and their email list now has thousands of loyal, repeat customers, – spread across the United States, the United Kingdom, and Europe.

Find out more here: https://loonylegs.com