VÍSIR: The Fashion Start-up – Inspired By Immigrant Heritage
VISIR is a brand new fashion start-up that’s co-owned by two ambitious female pioneers who aspire to disrupt B2C retail, by drawing on their immigrant heritage.
VÍSIR = simplistic, impactful style choices for women.
The brand boasts a rich range of comfortable capsule collections, that have been designed to be mixed and matched with ease. These contemporary capsule collections provide easy style choices for women, a vision born out of necessity for it’s multitasking owners.
VISIR is the birth-child of two North London natives, Ceylan Agirbay and Yesim Ayebe. Ceylan and Yesim drew inspiration for their collection from their Turkish Cypriot heritage, and the life experiences of their mothers.
“Our mums immigrated to London in the 1970’s,” said Ceylan And Yesim. “They were motivated women, with a strong sense of style, but they didn’t have access to the opportunities we do today. We always wonder what might have been if they had the privileges we now enjoy as second-generation immigrants.”
VÍSIR takes its name from the Icelandic word ‘Vegvisir,’ meaning ‘that which shows the way.’ The name pays homage to the immigrant journeys of the owners’ mothers. “VÍSIR is an expression of the immigrant journey, and the courage it takes to begin and commit to a new start,” added Ceylan And Yesim.