Dare: A Successful ‘Functional Food’ And Nutrition Start-up.

Launched in 2020, Dare is a successful ‘functional food’ and nutrition start-up, set up by an A&E doctor, named Dr Ben Hamida, and his wife, Melissa Ben Hamida.

“Hi. My name’s Ben, and I’m an emergency medicine doctor. During my night shifts and long days, I struggled to find balanced meals that gave me the adequate nutrition needed to perform at work,” said Dr Ben Hamida.

“So, I started to mix my own protein, oats, and vitamins into a shake to have at work, as it was convenient, and it meant that I was well-nourished to perform at my peak. Over the next two years, I worked on improving the shake, by adding various herbs and natural stimulants,” added Dr Ben Hamida.

Dare’s ethos is to produce products that create motivation and energy via complete nutrition, that is quick and easy to consume. The current range includes four motivational shakes: Cocoa & Peanut Butter, Cocoa Vanilla Frosting, Cocoa & Jaffa Cake flavours, and Black Forest Gateau. The shakes are vegan friendly, and they’re gluten-free, too.

Each serving contains up to 100% of the daily recommended dosage of all essential vitamins and minerals, and 20g of easily digestible plant-based protein, in a naturally creamy shake.

The products also contain a slow-release complex carb from oats, seeds, and nuts, leaving you feeling fuller for longer. Dare can be enjoyed as a snack, or it can be blended with banana or nuts, to create a lighter breakfast.

What makes the shakes stand out, is their unique all-in-one blend of seeds, herbs, phytonutrients, pre and probiotics, and the twenty six essential vitamins and minerals. Each serving has been accurately proportioned to provide a perfect balance of the protein, essential fats, Omega-3, slow-releasing complex carbs, and fibre needed to keep you going. The ingredients in the shake are 100% natural: they include superfoods such as turmeric, maca root, and flax seeds. 

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All you have to do is add water, milk, or a nut milk alternative, and mix it all together. They’re good for:

  • Improved mental performance,
  • Combatting tiredness and fatigue,
  • And… Energy-yielding metabolism.


“The reception we’ve had since our launch has been fantastic. I am SO pleased to hear that so many key workers found it useful in fighting fatigue, and increasing their mental performance. After this last couple of years, we need every little boost we can get, and Dare Motivational Shakes genuinely provides that from a nutritional sense,” said Dr Ben.

“We created Dare to help others to live their best lives. It’s not about being ultra-challenging and pushing yourself to the absolute extreme. Instead, it’s about giving our everyday heroes the motivation they need to power through their day.”

On their initial launch, Dare sold out in just one week. To date, they’ve sold over 200,000 motivational shakes, and now, their products are used by professional athletes, and professional teams.

Find out more here: https://www.daremotivation.com