Wuff: “Redefining Walking Attire For Dogs And Their Owners.”

Wuff (launching on April 21st 2022) is a premium, fashion-forward dog brand, set up by Alexandra Simpson to “redefine walking attire for dogs and their owners.”

The brand was inspired by Alexandra’s love of dogs, and her background in fashion and design. Her fierce canine passion emerged when she fell “head over heels” for her first dog, Reggie in 2020.

After two long years of sampling and testing, the Wuff collection became what it is today: special, unique, fashionable, and… it stands out in a crowd.

Alexandra (who previously worked in talent recruitment) saw lock-down as the perfect time to do what she’d always dreamt of: to create her own fashion brand. And her vision for Wuff was clear from the outset: to merge people’s dog’s needs with fashion. Wuff’s mission for the future, is to expand their collection to include matching trench coats, sweaters, and dog fashion shows, since let’s face it: matching your dog is becoming a thing! 

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“We aren’t your average dog brand,” said Alexandra. Wuff has already been approached by various boutique stores, to stock their products. The first collection (W1.0) includes: The Ultimate Harness, The Knot Leash, The Essential Collar, and the Vegan Leather Handy Pooch Bag.

The W1.0 collection comes in two color options: Midnight Black X Rose Gold, and Cloud Grey X Rose Gold.

Find out more here: https://wuffco.shop