Indigowares: The Slow Fashion Brand (Founded On Sustainability)
Indigowares is a slow fashion brand that was Founded on sustainability, traditional practices, and traceability, – using hand-dyed, natural, recycled materials.
This Spring, Indigowares is showcasing the rich history of block printing, with their new range of environmentally-friendly, one-of-a-kind garments, that combine stunning textile artistry, with light, organic cottons, and flowing silhouettes.
With a comfortably-loose fit, voluminous sleeves, and a casually elegant aesthetic, Indigowares has created the most versatile dresses this season, and on top of this, each style is fully traceable (the pieces are made with eco-friendly processes, using ONLY the most natural indigo dyes, and organic fabrics).
Their product range includes kantha jackets (which are made entirely from up-cycled vintage materials), DIY kits (that show customers how to naturally dye their own textiles), and more.
Lisa Reddings has spent the last twenty years training and working in the textiles industry. After graduating from Brighton University, she relocated to New York, where she created textile artwork for companies such as Calvin Klein, Macy’s, The Gap, and Liz Claiborne, before returning to the UK as a freelance print and woven designer.
Having experienced the fast fashion industry first hand, she launched Indigowares with a sustainable mission in mind: to challenge waste and overproduction.
Now, the brand is stocked in wholesalers across the UK, including six different locations of Westmoreland stores, The British Museum, Tinsmiths, and Chatsworth House. Also, their partnership with Levi’s has been a huge step forward for innovating slow fashion retail models on a larger scale.
Lisa began talks with Levi’s in March 2020, where she agreed to design and hand dye their Reimagine Collection. This collection is now sold exclusively at Levi’s Haus, a ‘circular-economy’ concept store that involves the customer in the sustainable process, by providing repairs and repurposed garments (including Reimagine).
“If we want to change the way that we buy and care for our clothes and our planet, we need to stop being a slave to trends, by buying garments wisely, and by taking care of them, like the good friends that they are to us,” said Lisa.
Find out more here: https://indigowares.com