The Big Reveal: Check Out Owen Drew’s Exciting New Re-brand
Owen Drew (the multi award-winning Merseyside-based fragrance house) has finally dropped its long-awaited, exciting new re-brand. Check it out on Gramersi today.
Last year, we announced that Owen Drew had officially “signed on the dotted line,” after successfully securing £50,000 on BBC One’s Dragons’ Den from Touker Suleyman.
After receiving the investment, Owen Drew engaged the services of a London-based creative agency, to redesign and reconfigure the entire brand. A total of three concepts were created, but it was the final iteration that received the unanimous approval from Drew, Michael, and of course, Touker’s team.
“A clear and concise brand identity has always been lacking, and it was needed to convey the ethos of what drives us,” said the Owen Drew team.
Although customers might be sad to see the end of their infamous baby pink branding, fear not, as the new direction “express[es] the pure nature of our products, and it communicate[s] the sense of calm and peacefulness they inspire,” said the lads.
“The new branding contains only what is absolutely essential; its minimalist expression evoking the ‘Less is More’ maxim that defines contemporary elegance,” they continued.