HUX: Health Supplements That Make Complex Nutrition Simple.

After two years in development, HUX finally launched this year in 2022 by three friends and entrepreneurs who are on a mission to make complex nutrition simple.

From super-food blends, to hydration, to nootropics, to sleep and beauty capsules, each and every product has gone through intensive trialling and consumer testing.

HUX was Founded by Damien, Fadi, and Alistair, who were struck by how confusing, over-complicated, and dull the world of health supplements was. They saw an opportunity to add value to people’s busy lives, with simple, hard-working, effective products that are also premium and aspirational.

Bringing together years of expertise in brand building, marketing, and professional sport, the team set about creating a health supplement brand to disrupt the sector; launching this year in 2022 with five key ranges: Superfood Blends, Hydration, Nootropics, Sleep and Beauty.

Damien is an established GM with over twenty years’ of CPG experience, who led the expansion of KIND outside of North America. Fadi is a seasoned eCommerce and digital professional with over 20 years’ experience of building agencies and online brands, and Alistair is an international sportsman with a passion for building brands, who retired as the Captain of Saracens Rugby in 2015.

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HUX’s ambition is to continue to innovate the space, creating a one-stop shop for the most effective and exciting health and well-being supplements on the market, whilst driving forward their place in a global wellness market that was worth $5.8T in 2021 alone.

We understand that people aren’t always perfect, which is why we’ve made the perfect supplements that honour the margins for error that are human and normal; the moments when real life is being lived in all of its chaotic, unexpected glory,” said Damien Byrne.

We’ve spent the time to ensure that our products are powerful, hardworking and effective. We’re not about rules. We’re about creating a realistic daily ritual that really works,” added Damien.

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