nuddy: The Female Led, Plastic Free Body And Hair Care Brand

Launched in 2018 by Kassi Emadi, nuddy is an independent female led, plastic free body and hair care brand that’s famous for it’s awesome soap and shampoo bars.

Now, nuddy are shaking up the personal care world too, with their plastic-free bathroom essentials that inspire body positivity and body confidence.

The bars are 100% plastic free. They’re cruelty free, vegan friendly, paraben and phthalates free, and they’re made in the UK.

nuddy’s range of Moisturising Shea Butter Soap Bars are triple milled (meaning that they last up to three times longer), backed by tremendous feedback received during the early days of the pandemic from those who were suffering from dry hands or psoriasis (a skin condition that causes flaky patches of skin which form scales) from over-washing, and from using anti bacterial hand wash.

In total, there are seven hand and body soap bars: Mango, Peppermint, Coconut, Pink Grapefruit, Lime & Lemon, Lavender, and Fragrance Free.

The shampoo bars are an award winning favourite made from a concentrated formula, minus excess aqua, and wasteful plastic bottles. Encouraged by the needs of eco-conscious consumers, they were in development for over a year, and the final result was three bars created using natural and organic oils. They’re 83% natural, they’re pH-balanced, and they’re suitable for all hair types, including Afros, as well as being Curly Girl method-approved.

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Other products in the range include an Ultra-Volume Blow Dry Shampoo Bar, an Extra Thickening Shampoo Bar, and a Daily Shine Treatment Shampoo Bar, as well as some plastic free Safety Razors. In November 2021, nuddy also launched a range of plastic free skincare products, including five products that are packaged in beautiful premium amber glass jars with aluminium lids, including body scrubs and face masks.

Kassi Emadi is the brains behind nuddy. She launched the business when she was just 24 years old, armed with a background in PR and creative marketing, and inspired by the young and fearless founders she was surrounded by.

My inspiration for the nuddy brand was born out of my own daily frustration around sourcing premium quality solid soap from a brand which spoke to me as a 20 something female conscious consumer. This is just the beginning for nuddy, with plenty of exciting launches to come in 2023,” said Kassi.

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