Meet Catherine Dodd From doddl: Cutlery For Babys + Toddlers
doddl: the rapidly growing start-up that was set up by an entrepreneurial mum who is having a impact on children and their relationship with food and mealtimes.
Traditional children’s cutlery doesn’t work.
The long, thin handles require dexterity that a child doesn’t yet have, making it difficult for them to grip and control. Therefore, mealtimes can be frustrating and stressful.
Well not any more.
The doddl knife features an innovative shape that uses the strength of a child’s palm, with a cleverly serrated ‘safe blade’ that chops through all foods (but not skin).
As a brand, doddl has achieved a five star rating by customers, and it’s loved by celebrities including Joe Wicks, Gemma Atkinson, Lucy Mecklenburg, Kate Lawler, Camila Thurlow, and Deliciously Ella.
“doddl’s unique design offers innovation in children’s cutlery that hasn’t been seen before. By designing specifically for babies and children alongside child development experts, we’ve made it much easier for children to eat successfully, making mealtimes more enjoyable for the whole family,” said doddl’s inventor, Catherine Dodd.
In 2019, doddl received external investment from Alex Chesterman (Cazoo, Love Film, and Zoopla), Simon Franks (Love Film and Redbus Media) and Gloria Monfrini (Uber and RedBus Media).
Having studied Environmental Management at university, Catherine went on to work as a Waste Manager for a local council. However, she always felt that she was meant to be on a different path, and inspiration came about when she had her first daughter, quickly followed by twins a year later.
A few disastrous mealtimes later, and Catherine’s light-bulb moment appeared: children’s cutlery was prohibiting their success.
Catherine’s solution was doddl, which she devised back in 2013, however, it took an additional three-year journey of research, design, manufacturing and crowdfunding, before the first sets of doddl cutlery went on sale in 2017.
Now, Doddl is recognised as the leading toddler cutlery brand in the UK, and it’s available all over the world in the USA, France, Spain, Italy, Germany, Japan, Taiwan, Australia, and New Zealand.
Find out more here: https://doddl.com