Tooth Be Told: Vegan, Plastic Free Mint Charcoal Toothpaste.

Tooth be Told: a vegan, mint charcoal toothpaste (the colour comes from the charcoal ingredient). The odours are neutralised by another ingredient: coconut oil.

Not only does the toothpaste come in beautiful, reusable packaging, but natural charcoal is much more effective at removing stains and plaque than normal toothpaste.

Other ingredients include deionised water, spearmint essential oil, peppermint essential oil, tea tree oil, citric acid, ginseng, and aloe vera (ALL without any additives).

More than 1.5 billion toothpaste tubes are discarded every year. It was this stark fact that prompted Tooth Be Told’s Founder, Peter Glass – to create sustainable packaging for his all-natural paste that comes in a container made of bamboo and aluminium.

Although Peter’s background is in tech, and NOT in consumer products, the former Business Development Manager was determined to launch a sustainable product.

And after looking into toothpaste further, he discovered the huge amount of additives that go into conventional toothpastes, and how most ingredients were not vegan-friendly.

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Tooth Be Told was Founded on the belief that every step taken towards being more conscious of our carbon footprint will have a lasting effect on the environment. I wanted to create something that took this seriously, rather than it just being a box-ticking exercise,” said Peter.

Although the Cotswolds-based company only entered the market this year, this hasn’t stopped them from reaching some important milestones, one of which was receiving the stamp of approval from the Vegan Society.

Our plans for the future don’t stop with our toothpaste. We’re looking at expanding our dental line, covering everything from eco-conscious mouthwash to sustainable floss,” added Peter.

And whilst our presence is mostly online at the moment, we’re hoping to conquer the big supermarket players, as well as independent eco stores across the country,” concluded Peter.

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