Hayaty Natural: Gender-less Skincare, Inspired By Ancient Egyptian Recipes
Hayaty Natural: a vegan skincare brand that was inspired by the wisdom of Ancient Egyptian beauty formulas; using organic, natural and cruelty-free ingredients.
Founded in 2021, Hayaty Natural’s ingredients are sourced from local communities in Egypt and Italy.
The brand is gender-less, fair trade and GMO-free, with a 2% donation from each purchase going to charity.
For Ancient Egyptians, self-care was a large part of their daily routine. It was considered an act of holiness.
And this is why Hayaty promotes self-love and self-esteem as a core philosophy. ‘Hayaty’ means ‘my life’ in Egyptian. The brand was born out of Randa Zaid’s personal struggles with self-image.
Taking inspiration from her Egyptian roots, Randa developed Hayaty as a natural, holistic way to focus on self-care, rather than through society’s accepted notions of beauty.