Pura (The Cheshire Eco Friendly Baby Brand) Is Now A B Corp.
Pura is now a certified B Corp and is welcomed by a growing community of more than 5,000 companies who are also committed to using business as a force for good.
The Cheshire-based eco-friendly baby brand‘s new status reinforces their determination to democratise eco, and to be a force for good in the baby care industry.
Guy Fennell (Pura’s Founder and CEO) said: “Our B Corp certification means that we’ve been officially acknowledged for meeting the highest standards of social and environmental impact. Pura was launched with the goal of prioritising people and the planet. We’re proud to join the B Corp community, and to have our efforts recognised. This is the start of an exciting journey, and we’re looking forward to the next step.”
The global B Corp Certification Scheme was created to give people transparency on the ethical, social, and environmental performance of brands. During the assessment, companies are scored on the positive impact they have on the planet, their staff, and the communities they operate in. Based on its ‘B Impact Assessment,’ Pura earned an overall score of 82.1, with the average score for businesses that complete this assessment sitting at around 50.9.
“As a B Corp, we will continually push ourselves to do better when it comes to people and planet, and we’ll be held accountable as we try to improve our impact, measured through our B Impact Assessment score every three years,” said Matt Moreland, Pura’s Sustainability Director.
Founded by two parents – Guy and Abi Fennell in 2020, Pura provides families with a unique range of affordable, yet high-quality eco-friendly products via a monthly, cost-effective online subscription service. Their plant-based wipes are 100% plastic-free, and they’re 100% biodegradable.
Guy Fennell is an experienced fast moving consumer goods retailer (FMCG) and an entrepreneur, and last year in May 2020, Pura announced that they’d raised a £4.25 million Series A investment – led by Maven Capital Partners.
Find out more here: https://mypura.com