TLC SPORT Has Launched A New Inclusive ‘Everybody’ Campaign.
This month, TLC SPORT (the leading active-wear brand) has launched a ground breaking campaign called ‘Everybody,’ that celebrates women of all ages/body shapes.
The campaign aims to push back against the social media stereotypes of “perfect” bodies, and societal norms.
TLC SPORT’s focus is to create and build self-confidence among ALL women, with its range of superior active-wear – that emphasizes quality, comfort, performance, sustainability, and price.
For the first time ever, the active-wear brand has decided NOT to use professional models. Instead, they asked women who haven’t had their physical appearance digitally altered in any way – to take part.
“When you feel good, you make better choices, and these small day to day choices can change your life for the better. That’s our goal,” explained TLC SPORT’s Founder, Sara Hanna.
TLC has been trail-blazing in fitness clothing since the business first started as ‘The Leotard Company,’ in 1984.
It was originally set up in Cairo by a fitness instructor named Sara Hanna – in the city where she was living in and running an aerobics studio. Sara began by designing fashionable, technically innovative fitness garments for her own use. BUT as word and demand for her designs spread, a flourishing business was born.
Since the very first range of 1980’s leotards, TLC SPORT has honed its active-wear over thirty years to arrive at feminine, ethical, inclusive, and technical clothing – designed to make its wearers feel body-confident every day.
TLC is now based in the UK. Sara’s daughter Charlotte joined the business in 2012, and it’s now a proud family-owned-and-run business, with retail stockists and customers around the globe to boast.
Each garment is designed and ethically manufactured in its factory in Cairo by highly skilled craftsmen and women, to the highest levels of quality and working practices.
Find out more here: https://tlcsport.co.uk