Pokita: Ethical Activewear (For Yoga And Tennis Enthusiasts)
When Amy Kenworthy and Hannah Younis picked up their rackets for a tennis game in 2020, there was an absence of stylish kit to wear, so they launched Pokita.
The long-standing friends (and regular netball teammates) were planning a long-overdue tennis match when they spotted gap in the market for a vibrant, well-fitting active-wear brand for women. Pokita launched in 2021.
They felt as though there was a stark absence of ethically-made tennis-wear products that fitted well, and looked good, with choices being limited to ill-fitting (or badly-cut) garments in either plain white, black, or navy.
Instead of waiting (possibly forever) for their ideal collection to drop, they took matters into their own hands, by designing practical sporting separates in vibrant designs, which they worked hard to bring to reality.
Hannah has a background in investor relations, and Amy had previously worked for an online travel company.
Although it was created with tennis at its core, Pokita’s collection has since expanded out into running and yoga, too, with designs that are practical to wear, and exciting to see (think longer lengths and higher waists in eye-catching prints). The collection was inspired by Serena Williams, and by Mary Pierce’s memorable kit from the 2000 French Open.
The Pokita range is designed to spark interest, with prints now including red leopard and navy zebra – across a collection of tops, leggings, base layers, accessories, and what are fast becoming hero products – skorts (a nifty two-in-one combo of shorts and a skirt), and skeggings (skirt and leggings all-in-one).
The tops and cycling shorts are made from regenerated yarns from leftover materials and waste garments, and the leggings and skeggings are made from repreveⓇ (recycled plastic bottles).
Also, the duo have designed their packaging from recycled plastics and paper that can be repurposed for alternative use, or recycled again (the materials are sweat wicking, absorbent, and quick drying).
“Our clothing is designed to be multi-disciplinary. It can take you from spinning, to tennis, to the golf course, and for a G&T or a green juice afterwards. Our products and packaging is made from plastic waste. We strive to make beautiful sportswear that packs a punch on the course, court or studio, and doesn’t harm the planet,” said Hannah and Amy.
Find out more here: https://www.pokita.co.uk