SANS-: A Brand New Natural + Sustainable Deodorant Start Up.

Launched in December 2021 by Alistair Fitch and Oliver Elmes, SANS- makes sustainable, natural deodorants that last a lifetime – in a timeless, aluminium design.

The scents include Orchard, Twig & Blossom, and Pinacea.

The cases are made with aluminium, in three nature-inspired shades: Evergreen, Sherwood and Fossil (they’re designed to hold an endless number of refills – to last a lifetime).

Alistair Fitch and Oliver Elmes (who previously worked in digital and social advertising) noticed that traditional deodorants were made from synthetic ingredients that worked against, not with the body, so they launched SANS-, and dug deep to understand which natural alternatives could be used in the deodorants, and in the packaging.

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The products are zero-plastic. They include ONLY the most natural and necessary ingredients. Also, SANS- are partnered with 1% for the Planet (the brand donates 1% of its profits to sustainable initiatives).

As well as this, the deodorants are registered under the Vegan Society License Agreement, and they’re licensed under PETA’s ‘Beauty Without Bunnies’ programme, which certifies all of their products as animal test-free, and vegan.

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