Toby Tiger: Bright, Organic Childrenswear (That’s Timeless).

Toby Tiger: the UK’s brightest, most organic childrenswear brand. Toby Tiger specialises in fun appliques and timeless designs – that can be worn over and over.

Launched in 1998, Toby Tiger will soon celebrate its 25th anniversary.

The brand was Founded by the award-winning knitwear designer and author, Zoe Mellor.

Zoe named the business after her son. She launched Toby Tiger, because she was struggling to find organic baby clothing that was bright and colourful. All of Toby Tiger’s outfits are made with 100% GOTS-certified organic cotton and environmentally-friendly, AZO-free dyes, AND the garments are machine-washable at 30 degrees.

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Zoe has also opened a German sister company in Berlin, so that Toby Tiger can continue to sell to its European stockists.

“I am proud of the fact that our organic clothes are instantly recognisable. Whether it’s our signature stripes, or our soft, fun character appliques that tell a story for curious little imaginations, they’re bound to raise a smile on the faces of kids and grown-ups everywhere,” said Zoe.

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