Laceeze: Footwear Accessories That Anchor Shoelaces In Place
Set up in 2017, Laceeze is the perfect footwear accessory for children who enjoy playing grass-related sports. The Laceeze accessory anchors shoelaces in place.
Designed in the UK, and made from high-quality silicon with ribbed technology (to improve the grip around the shoe), Laceeze’s bands are designed for kids’ footwear (sizes 1-8.5), however, there are some larger sizes available, too (‘Laceeze Max’ caters for size 9+).
The brand was founded by two mothers, named Emma Burke and Paula Henley (although Emma is now the sole owner of the business). A serial entrepreneur at the core, Emma has worked in retail, the service industries, and in real estate, but she jumped at the opportunity to launch a company that combined her intrinsic love of youth sport – with a burning passion to succeed on a global scale.
It was on a chilly autumnal evening back in October 2016 that Emma watched another exasperated parent struggle with an elastic band, or a bit of Gaffer tape – to stop her kid’s laces from coming undone during a football match. And whilst this solution did work, temporarily, Emma thought: ‘there has to be a better long term solution for this.’