Nasty Vegan: The Perfect Protein Shake For A Vegan Lifestyle

Although they’re not ‘meal replacements,’ Nasty Vegan‘s protein shakes DO contain the basic protein and vitamin sources needed for well-being + digestive issues.

Launched in 2019, Nasty Vegan is a vegan protein shake that’s made for vegans – to replace the protein that’s missing from their diet(s).

Prior to launching the business, the brand’s founders Rob (a marketing consultant) and Alix (a graphic designer) tried ‘most of the vegan brands on the market,’ but they weren’t satisfied with any of them. Therefore, they decided to launch their own vegan protein brand.

Another motivation behind launching the business – was to help chronically ill and cancer patients (Nasty Vegan donates a fraction of their profits to the Autoimmune Support & Awareness Foundation).

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“We started the business to scratch an itch. As a lifelong vegan, over the years, I had tried every plant-based protein shake that I could get my hands on, but I didn’t like any of them. So Rob and I set out to make our own – with the aim of making shakes that are just as delicious and high-quality as dairy/whey-based alternatives,” said Alix.

Nasty Vegan won Gold for Best Customer Service at 2022’s SME Northamptonshire Business Awards, and Health Food and Wellbeing (Silver), and One to Watch (Bronze) at 2022’s Weetabix Northamptonshire Food & Drink Awards.

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