Hera Has Launched A New Clothing Bank With The Salvation Army
Hera has teamed up with The Salvation Army to launch a new clothing bank: a sustainable, charitable initiative – where customers can donate their used clothing.
Hera and The Salvation Army’s brand new online clothing bank allows customers to send their donations to The Salvation Army, hassle free – via a local drop-off point. NOTE: All profits received are donated to the charity.
To get involved, simply head to: https://heraclothing.com, and add a donation bag at the online checkout. Then, fill the bag with any unwanted textiles/garments, and deliver it to your local drop-off point. Sorted.
Hera launched in 2015 with a new denim product for men – that was previously unavailable on the market: the spray-on skinny jean.
The Signature Spray On Jean was Hera’s debut product: it quickly gained notoriety – building a celebrity following, including the likes of Lewis Hamilton, Hailey Bieber, and Brooklyn Beckham.
With authenticity at its core, Hera is famous for its high quality fabrics, and… the perfect fit.
The brand’s collaboration with The Salvation Army is ‘the organic next step,’ to further its commitment towards closing the loop in the fashion circular economy.
Hera’s owner is the British businessman and entrepreneur, Paul Richardson. Paul is the former Co-Owner of AllSaints, and the former Executive Director and Chairman of Gymshark.
Paul acquired Hera in 2021, with the ambition of generating a £100 million turnover by 2027.
“We’ve always believed in the potential of Hera, and since we acquired the brand back in 2021, we’ve taken it in a whole new direction to reinvigorate its aesthetic, mission, and vision. We’ve also introduced women’s wear as a key part of HERA’s offering,” concluded Paul Richardson.
Find out more here: https://heraclothing.com