IWD: ‘72% of Women Want To Start A Business,’ Research Shows

Herbalife Nutrition (the active and lifestyle nutrition brand) has conducted new research that focuses on women in business, for IWD: International Women’s Day.

The active and lifestyle nutrition brand’s Regional Vice President, Violetta Zlatareva – dived into how an estimated 252 million women are running their own business(es) worldwide. The research (that consists of 9000 women in 15 different countries) has revealed that a whopping 72% of women want to start/run their own business.

So why aren’t they? Although the desire is there, the ‘how’ and the ‘why’ seems a little more elusive.

“For many women – especially those with caring responsibilities, the traditional world of work is often inflexible – resulting in a balancing act of many tasks, which can make navigating a successful career challenging. However, becoming a business owner can provide women with the flexibility to bypass some of these impediments,” said Herbalife Nutrition’s Regional Vice President, Violetta Zlatareva.

“As a result, it’s a prospect that appeals to many women,” Violetta revealed.

So. Should you start from scratch, or not?

According to Violetta, not necessarily.

“Working with an established direct/social selling company or a franchise – allows you to build on the success of a brand that’s already established, and is well-known – with a significant share of the market – a supercharged/quicker/easier start for those who want to be their own boss,” advises Violetta.

One example is Susan Ma and Lord Sugar’s business, Tropic Skincare (who we’ve previously featured).

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“Also, direct selling provides flexibility – giving you the option of building a business that you can fit around your other demands – freeing you up to work in a way that best suits you and your lifestyle choices,” added Violetta.

However, starting from scratch it STILL an option, as is becoming a Co-Founder in someone else’s business (check out CoFoundersLab for help with this). Also, with the advent of Shopify, Klarna and Instagram/TikTok shopping, success is entirely within your reach.

And we’d love to help.

We’re Gramersi, the digital publisher – specializing in consumer and retail start-up news.

We’ve attracted thousands of readers, built a loyal following, AND we’ve worked with some of the most reputable SMEs in the UK, including Dominique Woolf/The Woolf’s Kitchen, BEEN/Lady Amelia Windsor, Jemma Solomon/The Label Lady, Amani Zubair/Tresor, Thomas Royall/Calum Best, Montana Brown/Swim Society, Harpreet Kaur, and more.

To celebrate IWD, we’re offering FREE business advice to women. Get in touch here to find out more.

Also, you can find out more about Herbalife Nutrition on their website, here: https://www.herbalife.co.uk