IZI Beauty Has Launched A Luxury, Plant-Based Lipstick Range

IZI Beauty‘s founder, Parm Atwal-Uddin (a qualified make-up artist) launched her brand from a desire to create a healthier lifestyle for herself and her family.

Parm’s ‘The Empowerment Lipstick’ range features:

  • Luxury plant-based formulas,
  • Custom-formulated, full-coverage products – that are long-wearing and richly pigmented,
  • An infusion of Vitamin E, Shea Butter, and Jojoba Oil,
  • Nourishing, high-pigmented shades – in nine colours, and:
  • PETA-certified, cruelty-free products.

Launched this year in 2023, IZI Beauty is limiting its negative impact on the environment, by offsetting its CO2 emissions during production – through its partnership with Native and the Carbon Tanzania reforestation project – whilst also ensuring that its packaging can be recycled.

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“The rise in plant-based beauty over the past few years has grown considerably. However being a woman of colour, I felt as though there was a lack of makeup brands in this arena that felt luxurious and complimentary to all skin tones. This is why I chose to launch IZI Beauty – to push for inclusivity. It has taken many rounds to ensure that The Empowerment Lipstick Collection is pigmented for all skin colours, and I am extremely proud of the product,” said Parm.

Find out more here: https://izibeauty.com