Empress Ale: The Perfect Craft Beer For Food Enthusiasts.
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Laurene Rey-Millet
- 5th June 2023
- 7 minute read
Launched in 2016, Empress Ale is a premium craft beer brand, that has now expanded its product range, with a gluten-free, organic, and vegan Pilsner-style Lager.
Empress Ale has quickly made a name for itself as the go-to beverage for food lovers. Created with the vision of providing top-quality, British-made craft beer – to complement diverse cuisines, the brand’s Founder, Surj Virk (who used to work at Leicester’s City’s Mayor Office) was driven by his passion for both British and Indian heritage.
Since launching in 2016, Empress Ale has experienced tremendous growth in a relatively short space of time. The brand’s Pale Ale and IPA has garnered popularity among patrons of acclaimed hospitality venues, including restaurants owned by renowned chefs, such as Tom Kerridge and Jason Atherton.
Recently, Empress Ale has unveiled its British-produced Pilsner-style Lager. This new addition is not only a testament to the brand’s commitment to innovation, but it’s also a reflection of their dedication to catering to the evolving tastes and preferences of beer enthusiasts. What sets this Pilsner-style Lager apart – is its gluten-free, organic, and vegan attributes – making it an ideal choice for individuals with specific dietary requirements.
“Empress is hugely personal to me. It’s a British-made beer, that uses old English recipes for inspiration, with a nod to my Indian heritage, and some personal tributes to members of my family,” said Empress Ale’s Founder, Surj Virk.
Empress Ale’s success can be attributed to its ability to appeal to a wide range of consumers. Whether enjoyed at upscale restaurants, or in the comfort of one’s home, the Ale has become a preferred choice for beer enthusiasts who are looking for a remarkable drinking experience.
“Our Pale Ale, IPA, and Pilsner-style Lager are all proving to be hugely popular – both when served with food in restaurants across the country, and when bought directly from us,” said Surj Virk.
Find out more here: https://www.empressale.com
