Sustainable Menswear Brand, ‘Noi Collection:’ the Finest Italian Natural Yarns

Menswear brand, Noi Collection offers natural and sustainable yarns, consisting of supper fine merinos, cashmere, lamb’s wool, cotton, silk and linens.

Their motto is: ‘sustainable fashion is not a trend. It’s here to stay.’

The brand uses the finest Italian yarns, thanks to their collaboration with renowned production houses in Umbria. Their production houses unite traditional Italian craftsmanship with modern technology to produce eco-friendly fibers and yarns, and ultimately – a beautifully-made and long-lasting sustainable collection.

Co-founder, Javan Hosse said: ‘we really care about the environment and sustainability, and from summer 2021 we will no longer be using plastic bags to deliver any item from our collection and all our knitwear will be delivered in brown paper bags only and this will be on our website soon.’

The collection provides styles that are available all year round from their stock service collection, with new lines regularly being added to their seasonal ranges. Their expansion has brought luxury leather jackets, bags and accessories, as well.

Having recently launched their online shop, Noi Collection participated in Pure and Jackets Required exhibitions, where their founders met new buyers and boutiques that are looking for a quality ‘made in Italy’ collection.

They started spreading in the UK from London, and then they expanded to the South West and from this season, will now reach Liverpool, Manchester, North and North East and Scotland.

Javan’s passion for design and quality clothing started many years ago, with a job in London Kings Road in Chelsea. After this, he set up a menswear agency, where he had the opportunity to work with boutiques across the UK. Part of this work involved assisting other companies with their collection specializing in natural yarns and knitwear as a private label.

Noi Collection continues to develop and evolve. They’ve recently travelled across to the neighbouring region of Tuscany to seek out some of the world’s best leather smiths, and the brand now works with a dedicated team of designers creating hand-crafted luxury leather jackets, bags and accessories. 

Find out more here.