The USAs “Most Awarded” Cutwater Cocktails Arrives In The UK
The most awarded, ready-to-drink cocktail brand in the US, – has brought their bar quality, high-strength cocktails-in-a can to the UK, with Cutwater Cocktails.
Made with premium spirits, and REAL fruit juices, you simply won’t believe that you grabbed these cocktails from the fridge, and NOT from your local cocktail bar.
The innovative, all-natural range includes Tequila Margarita, Whisky Mule, Strawberry Margarita, Vodka Mule and Rum Mojito, and was made available for the first time in the UK in October last year (in 2021).
Julie Veryser, the Head of Digital and Marketing at Cutwater, said: “The ready-to-drink cocktail market is a fast-growing category in the UK, due to its convenience, and cost-effective nature. We believed that it was time for a bar quality, bar strength cocktail-in-a-can to enter the market. Cutwater Cocktails brings with them years of experience, and a natural, sophisticated, and delicious taste profile that we believe people will love.”
It all started, when Cutwater Spirits’ Co-Founder and Master Distiller, Yuseff Cherney, developed a new passion at the age of 22, – that would change the course of his life forever: homebrewing.
Yuseff (who was tracking towards a law degree at the time) was shopping for supplies at San Diego’s legendary Homebrew Mart, when he had a fateful meeting with the owner, Jack White. Jack immediately offered him a job, due to his knowledge and passion for the craft.
Yuseff then turned Homebrew Mart’s backroom into his own test-kitchen, which became the birthplace of Ballast Point Brewery. Here, Yuseff started to make iconic recipes, which led to one of the biggest success stories in craft beer history.
Then, he began to explore spirit distillation as a side project in his brewery’s break room. He made his first still out of an upside-down beer fermenter, which fuelled his unwavering drive to innovate, and then, he found a way to produce bar-quality cocktails that he could share and drink with his family and friends, anytime, anywhere.
Years later, and the UK Cutwater launch was marked with a pop-up bar in London, called ‘The Cutwater Cocktail Bar,’ which saw the TV and social media star, Charlotte Dawson playfully ruse customers, by pretending to mix delicious fresh cocktails (that were secretly Cutwater Spirit canned drinks), – demonstrating how comparable the quality is.
Now, the brand operates from a 50,000 square foot distillery and production facility, which includes a world-class tasting room and a restaurant. To date, the brand has picked up over 1,600 awards across its portfolio of products, and is currently distributed in 48 states.
Based in San Diego, Cutwater Spirits is the number one, “most awarded,” ready-to-drink cocktail brand in the US, growing by 145% year on year. It has an acclaimed line-up of over 22 canned cocktail classics, made from its portfolio of bottled spirits. The spirits have won over 30 awards at the 2020 London Spirits Competition, and includes tequilas, vodkas, rums, gins, whiskies, mezcal, and liqueurs.
The all-natural range is available on their website, on Amazon, and in various independent retailers.
Find out more here: https://www.cutwaterspirits.co.uk