FANACCI: The Most Advanced and Versatile Clothing Collection

FANACCI’s fashion-tech clothing line (‘the most advanced and versatile clothing collection’) has finally been revealed, with pre-orders launching on Kickstarter.

Clothing Line [1] is a set of thoughtfully-engineered work-wear essentials that have been augmented with 24+ technologies and functionalities, to allow for maximum comfort, movement, and versatility (perfect for the new generation of professionals).

Inspired by everyday essential work-wear, and merged with active-wear technology and functionalities, the collection includes:

The VOYAGER Suit: The sleek look of a suit, but with feels of a hoodie set,
The ACTIONER Blazer: A power blazer-jacket hybrid: easy to just throw on for ‘on the go,’
The DISCOVERER Shirt: A cool shirt/over-shirt, designed for the busiest days,
The EXPLORER Trousers: Every-day comfort trousers that transform(s) into joggers,
And The RECHARGER T-shirt: The perfect T-shirt.

“All of the features incorporated into our products are geared towards our mission of improving the performance and the lifestyles of modern dynamic individuals, – people who live a busy, multifaceted lifestyle: working, exercising, and socialising, etc. We made ONE collection so that customers can do everything in the same clothes,” said FANACCI’s CEO, Dr Farhaan Essoof.

“FANACCI was born out of a personal pain point, as I could not find a clothing brand that I that could identify with. I enjoy tech products which have been properly designed to create a great user-experience, and of which accommodates my lifestyle,” added Dr Farhaan on why he started the brand.

The collection was developed over many months by clothing experts, designers, and companies around the world, using material science and engineering principles.

It boasts a variety of technical features based on FANACCI’s innovative ‘SuperMultiFlex’ fabric concept, which blends up to six fabric fibres, to make the products super-soft, lightweight, stretchable, wrinkle-resistant, anti-pill, antimicrobial/odor-resistant, moisture-wicking, stain-resistant, and thermoregulatory.

Also, to further improve the wearing experience, other constructions were added to the products, too, such as a pant-to-jogger mechanism, customizable collars, dynamic drawstrings, adjustable waist-snaps, and small-and-precise ‘easter egg’ details to be discovered by wearers.

FANACCI was Co-Founded by CEO Dr. Farhaan Essoof, a medical doctor, a health-tech researcher, and a technology and innovation specialist, with 10+ years of experience in the clothing industry. Dr Farhaan Essoof holds a medical degree from the National University of Ireland, Galway (NUIG), with an intercalated Certificate in Technology Innovation and Entrepreneurship from TechInnovate.

After training as a medical doctor, he worked at the University College Dublin in life sciences technology transfer, where he also led their Clinical Innovation Programme.

The company’s other Co-Founder is Dr. Essoof’s sister, the fashion marketing expert, Jinaan Esoof.

Jinaan has directed various fashion campaigns in Africa, and in the UK. She holds a certificate in entrepreneurship from Babson College and Certificates in Creative Direction, Fashion Design and Fashion Manufacturing from the University of Arts London (UAL). She is currently a PowerMBA (Digital marketing) candidate.

FANACCI was initially founded in Mauritius in 2020 as a high-tech work-wear brand. In order to accelerate their vision of building an ecosystem of wearables, the Founders moved the company to London, UK, in late 2021. The ultimate vision of the startup is to augment peoples’ lifestyles, by developing an ecosystem of wearables, using a scientific and ‘thoughtful-engineering’ approach.

To date, FANACCI has reached 13K+ followers on their social media platforms, and they’ve sold 2k+ pieces from their first two collections. The brand has also launched onto a popular European marketplace for the launch of the upcoming Clothing Line [1] sales.

Find out more here: https://www.fanacci.com