HOWND: Ethical, Cruelty-free, Plant-based Pet-care Products.
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Laurene Rey-Millet
- 22nd February 2022
- 4 minute read
“Pawfect for pooches.” Meet HOWND, the award-winning UK pet-care start-up, – that’s committed to providing an ethical, cruelty-free, plant-based pet-care range.
Known and adored for their 100% fully-certified, cruelty-free, all-natural products (such as their Yup You Stink Shampoo, and their Banana Facial Treatment), HOWND is hugely popular amongst pet owners, AND in the grooming community.
After cottoning on to the growing demand for vegan dog diets, HOWND started to their develop their plant-based dog food in the summer of 2019, and now, HOWND’s Co-Founder, Jo Amit, – has her sights set on disrupting the pet food market even further, with the launch of their nutritionally-complete-and-balanced Plant Powered Superfood.
The product is supported by Dr Marc Abraham OBE, aka ‘Marc the Vet’ (as he is often popularly referred to), the veterinary surgeon, broadcaster, author, animal welfare campaigner, and… a long-time friend of HOWND.
“One of the most important things to think about when feeding your dog, is to make sure that they’re receiving the correct, required nutritional balance. Extensive research has shown that it is absolutely possible for our canine companions to thrive on a meat-free diet,” said Marc.
“The team behind HOWND has a complete understanding of how to provide this high-quality nutrition, as well as having a strong ethos around animal welfare, which is why I, as a vet, and as an animal welfare campaigner, wholeheartedly recommend their complete plant-based food for dogs,” he added.
HOWND wants to help the planet one doggy meal at a time.
“Since the launch of our plant-powered dog food, we’ve built up a loyal pack of dogs who are thriving on our first Pumpkin Casserole recipe, – be it a healthier coat, a happier tummy, or getting back to their optimum weight. We’re very encouraged to continue our efforts to help more dogs to unleash their inner healthy, happy HOWND,” said Jo.
HOWND’s Co-Founders Jo Amit and Mark Hirschel met on a winter holiday in 2003, before setting out to make “the best pet care products in the market.” Following this decision, in 2013, they launched Butch & Bess. After a stint on Dragons’ Den in 2014, shortly after, the duo re-branded the business to HOWND in 2015.
Prior to launching HOWND, Jo was a Business Development Manager for a premium Swedish pet food company, and Mark emigrated to the UK in 1997.
HOWND has been selling in Pets At Home stores since 2015, and they’re also listed on Ocado, and in hundreds of other independents nationwide, as well as in twenty additional countries globally (which has helped the business to increase their revenues by an average of 30% year-on-year (YoY).
Furthermore, Mark embarked on the NatWest Entrepreneur Accelerator in 2018. He was named as an ‘Emerging Entrepreneur’ in 2017 by Business Quarterly Magazine.
Now, HOWND’s Plant Powered Superfood is available on their website, and in other select retailers. When subscribing, customers will get a 50% discount on their first subscription order of each product, followed by a lifetime 10% discount. NOTE: Subscriptions can be amended or cancelled any time.
Find out more here. https://dogslovehownd.com