Alicia J Diamonds Has Launched Their Own “Bold Rings” Range.

Alicia J Diamonds (a jeweller that specialises in diamond and gemstone jewellery) has launched their own ready-to-wear, “off the shelf,” Bold Rings collection.

As part of the launch, Alicia J. Diamonds partnered with the Prince’s Trust.

The jeweller hosted a ‘big breakfast’ event to raise money for the ‘Women Supporting Women’ initiative via The Prince’s Trust, in partnership with Coutts, and with Daniel Galvin Jr (where a percentage of each Bold Ring sale goes to the charity/initiative).

‘We were so excited and proud to launch our ready-to-wear collection of Bold Rings, with the aim of inspiring and empowering women, and that’s why it made total sense to team up with the Prince’s Trust, and to donate 3% of our profits to this amazing cause, which will focus on helping younger women (particularly disadvantaged women) to take a positive step forward in their lives,” said Alicia on the launch, and on the initiative.

Founded in May 2019, Alicia J Diamonds is an online jeweller that specialises in beautiful, affordable, luxury diamond and gemstone jewellery (available as both bespoke, and ready-to-wear pieces). Alicia J Diamonds is all about the personal service. Their personalised experience guides each customer through the various available options, – enabling them to acquire a unique piece of high-end jewellery (which will last a lifetime).

The Alicia J Diamonds team are trained GIA (Gemological Institute of America) specialists, and they source ONLY the very best stones, WITHOUT the high-street mark-up. During the process, each customer learns about diamond carat, clarity, cut and colour, as well as finding the perfect gemstone shape. The jewellery is lovingly-handcrafted, and with these new, ready-to-wear, beautifully bold rings, there’s something for everyone (including engagement rings).

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Being an eco-conscious brand, sustainability is an integral part of the Alicia J Diamonds ethos. Each diamond and gemstone is sourced from reputable mines, in conflict-free zones.

Alicia J Diamonds’ was set up by Alison Cooper, who has “always loved diamonds and gemstone jewellery.” Prior to launching her jewellery business, she spent fifteen years building a different company, which specialised in selling onboard food solutions to the aviation industry, which she later sold. After selling her business, Alison later trained as a diamond specialist, and she teamed up with international diamond experts, and Alicia J was born in 2019.

My grown-up son’s friends wanted to buy engagement rings, but they didn’t know where to start, what to look for, or what to ask when buying a ring, so I helped them to find the very best diamonds, the best designs, and the best prices. I realised that I could start a company to do that for many more people. We show our customers that there’s more to diamonds than carats, and together, we create the perfect piece,” said Alicia on why she started the business.

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