Murrelli: The Newly-launched, “Breastfeeding Fashion” Brand.
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Laurene Rey-Millet
- 25th February 2022
- 6 minute read
Murrelli is a newly-launched “breastfeeding fashion” brand which focuses on smart-casual breastfeeding garments feat. breast access points and postnatal sizing.
They LOOK good, FEEL good, and they’re long-lasting, too.
This debut collection of smart-casual and formal breastfeeding-friendly garments comes fully-equipped with unique breast access points that are not only invisible, but they allow the wearer to control how much exposure they want or need whilst breastfeeding, too.
Each garment is designed and manufactured responsibly in Scotland.
Murrelli was launched in July 2021 by Alyson Belli, after she discovered first-hand, – the complete lack of choice in the breastfeeding clothing category, AND after realising the importance of being able to find clothes that not only FEEL good to wear, but that allow you to ‘feel like yourself,’ and function for your specific feeding preferences.
“I was frustrated that I couldn’t find breastfeeding clothes that mirrored current high street styles, fit my postnatal body, and allowed me to breastfeed without feeling overly exposed. I wanted to feel confident and in control, and I quickly realised that I wasn’t alone. The idea for Murrelli and our debut designs grew from there,” said Alyson.
Prior to founding Murrelli, Alyson worked in the private sector for a number of years, before spending five years in higher education: she supported Innovation, entrepreneurship, and commercialisation activities. During this time, Alyson also pursued her interest in fashion and garment innovation.
Despite launching in the midst of the COVID-19 crisis (with lock-downs and restrictions impacting small businesses across the globe), Murrelli has been extremely well-received by it’s customers, with 5-star reviews, and glowing feedback, such as: “I honestly didn’t appreciate how good the dress would make me feel when I purchased it. It was so easy to wear, comfortable, and it helped me to feel like me.”
Find out more here: https://murrelli.com
