Zip Us In Has Launched A Maternity Range, Called ALTERNITY®.
Launched in 2014, Zip Us In (who are best known for their maternity jacket expander panels) has launched a brand new maternity wear range, called ALTERNITY®.
Zip Us In (as seen on Dragons’ Den) has spent the last year creating the ALTERNITY® range: an ever-evolving, clever clothing line, which has been designed to fit customers for a lifetime, regardless of how their body may change before, during, or after pregnancy.
The brand was Founded by Kate Bell, a mother of two lovely girls, but like many great entrepreneurs, her journey to success certainly wasn’t straightforward. 20 odd years ago, Kate was celebrating her first wedding anniversary with her childhood sweetheart.
However, a significant speed-bump would change the course of her life as she knew it. Kate’s husband unexpectedly divorced her, leaving her as a single parent, and with her modest dream of a lovely home – completely shattered into pieces. Not long after, Kate was forced to go back to work, so she took on a role in advertising sales for a city newspaper, before eventually launching her own marketing agency, which grew from strength to strength.
All hope was not lost, though. In 2007, Kate married again. A few years later in February 2013 (on a cold visit to Weymouth), Kate had reached the point in her pregnancy where her growing belly could no longer fit into the Berghaus jacket she had bought just a few weeks before discovering that she was pregnant again.
So… She had a choice. She could either invest in a maternity coat that would cost her £80, or she could try to make it through the final three months with what she had. But with so many other things to buy for her new arrival, Kate chose the second option. She ended up wearing her jacket with her belly sticking through the open zip.
Kate mentioned to her husband that there must a way to expand her existing jacket. Well, she was wrong. A quick Google search showed her that no such item existed. So Kate turned to her mother to help her create the first sample, which consisted of a panel of a waterproof soft-shell that she could zip straight into her own jacket.