When Júlia Guimarães Launched Piccoli – For Petite Women!
Piccoli is a fashion label for petite women that was launched in August 2022, after careful + in-depth research by its founder Júlia Guimarães – a petite woman.
As a 5’2 woman, Júlia was no stranger to the perils of shopping as a Petite woman.
In early 2022, she decided that if she couldn’t find what she wanted, she would create it. So… she left her career in finance to create a premium brand for petite women, with a focus on sustainable materials and minimalistic designs.
Piccoli provides a wide range of premium clothing for Petite women (who are under 5’4) with each piece being sustainably made in Brazil by a small group of seamstresses, using gorgeous raw materials. The focus of the brand is on fabrics that are natural, biodegradable, or certified – and sometimes all three.
Each piece is designed to flatter and enhance a petite frame, with careful consideration to proportions, shape, and drape – as well as the colours/patterns most suitable to shorter body types. Piccoli works with small-batch production, and offers a timeless, quality capsule wardrobe.
The range includes a variety of trouser shapes and styles with Petite inseams, including palazzo pants, straight-leg jeans, and fancy joggers. There are also co-ords, dresses, and winter coats. Each piece is crafted in the highest-quality materials, including silk, linen, cotton blends, pure wool, and corozo seed buttons, with sizes from 6 to 12.
“I wanted to make clothing so beautiful that women would ask “does this come in regular?” Behind our tiny achievements, we remind ourselves of why we do this. We help petite women everywhere to feel confident in their own skin, and to feel beautiful in their outfits,” said Julia.
Find out more here: https://www.shoppiccoli.com