Joanie Teams Up With Choose Love On A New Jumper Collection.

Joanie Clothing is teaming up with Choose Love on a jumper collection. 100% of the profits from each pink/black Aphrodite Jumper will be donated to the charity.

Choose Love brings dignity, hope, respect, and humanity to the lives of the displaced, by working tirelessly to elevate the voices and visibility of refugees.

“This year’s goal at Joanie is to do BETTER: better clothes, better fabrics, and better factories. Also, we want to BE better as a company. In collaboration with Choose Love, we’ve committed to donating a minimum of £50,000 through sales of the Aphrodite Jumpers in 2023 – to help support the work carried out by the charity,” said Joanie Clothing’s Founder, Lucy.

Lucy hopes that the funds raised through the sales of the Aphrodite Jumper will allow Choose Love to provide yet even more vital support to refugees along migration routes, globally.

“I’ve been working with Joanie for a year now, and it’s just wonderful to have two of the projects I am most passionate about collide. Choose Love exists entirely because of the generosity of the people and brands that are willing to collaborate and donate proceeds,” said Choose Love’s Co-Founder, Dawn O’Porter.

Since launching in 2015, Choose Love has rescued 20,000+ people at sea. The charity has funded almost 200,000 medical consultations, they’ve supported 130,000+ legal cases, and they’ve built almost 60,000 shelters.

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As a fashion brand, Joanie is doing things differently. They’re creating fun and quirky styles that can’t be found on the high street. Underpinned by their vintage style, Joanie is inspired by nostalgia: they take the best bits of vintage clothing, before re-imagining them for the modern, every-day wardrobe.

Originally from Yorkshire, Joanie’s Founder Lucy Gledhill – graduated from Manchester Metropolitan University in 2004. She has spent two decades garnering a wealth of experience of designing and developing high-street fashion brands.

The brand’s name takes its inspiration from Lucy Gledhill’s great aunt Joanie – who enjoyed nothing more than curling up over a good book and a cup of tea.

Joanie is committed to becoming a more sustainable brand, by using more environmentally-friendly fabrics, and making improvements to their supply chain – whilst working to reduce waste wherever possible.

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