Dragons’ Den: ‘The Potions Cauldron’ And ‘The Hole in Wand.’

Yorkshire’s entrepreneur-wizards appeared on Dragons Den to pitch their golf course, ‘The Hole in Wand,’ and their elixir of life drinks ‘The Potions Cauldron.’

Director of Wizardry, Phil Pinder, and Chief Enchantment Officer, Ben Fry, hoped to cast a spell on the Dragons, Touker Suleyman, Sara Davies, Deborah Meaden, Peter Jones, and Steven Bartlett.

However, after being offered an investment by Peter Jones, the magicians turned their cloaks on the Dragons.

Ben Fry works in radio (more recently as a Breakfast Show host on Minster FM) and Phil Pinder worked in retail (he previously ran/owned a cuff-links and menswear brand).

The inspiration behind their business came from an evening stroll down Shambles in York (the street is often referred as a real life Diagon Alley, with quirky overhanging buildings, and a magical look – that looks like a film set).

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Phil had premises in the street with his former business, and thanks to that stroll in Summer 2018, the two came up with an idea to open a Wizard Style drinks venue – that would allow kids and adults to feel like they were in a magical movie (The Potions Cauldron).

In May 2021, ‘The Hole in Wand York’ wizard golf opened in Coppergate Centre York, and In January 2022, ‘The Potions Express’ opened at York Train Station, selling drinks, snacks, and magical gifts.

Find out more here: http://www.thepotionscauldron.com | And here: http://www.theholeinwand.com