Deterdraft Cleaning Products: Reducing Plastic Waste By 80%.

Deterdraft (founded by an Italian couple, named Agostino and Paola in 2020) is transforming the cleaning product industry, with its approach to plastic waste reduction.

After recognizing the growing need to address the plastic pollution crisis, Deterdraft devised a closed-loop solution – that enables customers to minimize their environmental impact – whilst maintaining a clean and hygienic home. Deterdraft’s core mission is to help people to reduce their plastic waste, by providing cleaning, laundry, and personal care products – in packaging that uses 80% less plastic than its supermarket counterparts.

This reduction is made possible through the use of light, foldable pouches – that are eco-friendly, and practical for everyday use. Customers can return their empty pouches for free – using prepaid envelopes – to ensure that no plastic waste ends up in landfill, incineration, or in natural environments.

The returned pouches are then carefully inspected, washed, and refilled, ready to be used again in subsequent orders. At the end of their life cycle, the pouches are sent to a recycling partner, to ensure 100% recycled materials.

Agostino and Paola (the founders behind Deterdraft) understand the significance of their mission from their own personal experiences. With backgrounds in the hospitality industry, they both witnessed the immense waste that’s generated by hotels and restaurants.

“Reducing waste isn’t just an ethical choice, but it’s a smart business move, too. When we prioritize the sustainability of the planet, we secure the prosperity of our business, and the welfare of future generations,” said Agostino and Paola.

Despite the challenges faced during the early stages of the business – particularly with the volatility in supply chains caused by the COVID-19 pandemic, Deterdraft persevered, and overcame obstacles such as stock shortages and rising transportation costs.

Fast forward to now, by fostering a community of more than 20,000 customers, Deterdraft has become a trusted brand in the sustainable consumer goods market. With a remarkable monthly growth rate of 21.4%, Deterdraft has demonstrated that sustainable alternatives can be both environmentally friendly and commercially viable, too.

Find out more here: https://deterdraft.co.uk