Ruched + Ready: Empowering Curves. Redefining Plus Size Fashion

Lucy Bramley (a fashion enthusiast and a plus-size woman herself) has emerged as a trailblazer in the fashion industry with her inclusive brand, Ruched + Ready.

Launched in 2019, Ruched & Ready has quickly gained a cult following, by providing figure-hugging dresses and control-wear – designed to flatter women, and enhance curves. By meeting the demands of an under-served corner of the fashion industry, Ruched & Ready has experienced remarkable growth – turning over six figures in its first year, and averaging a 178% year-on-year growth.

Ruched & Ready has caught the attention of celebrity fans such as Maya Jama (the TV presenter), Sam Faiers, and Emily Atack (the actor and comedian). They’ve all been spotted wearing pieces from the brand’s collection. Lucy Bramley’s vision was to create a fashion label that caters to plus-size women.

Lucy’s journey to launching Ruched & Ready was driven by her personal experiences as a plus-size woman who was navigating the fashion industry. Frustrated by the limited options available, and the lack of consideration for curvier women, she set out to create a brand that would change this.

She recognized a gap in the market, particularly in party-wear, where most brands have failed to design collections with plus-size women in mind. Before Ruched & Ready, plus-size clothing felt like ‘an extension of the main brand,’ with little thought given to how the pieces would fit and look on curvier bodies. Collections were too short, poorly cut, and single-lined, which did not flatter cellulite or lumps and bumps.

Lucy went to great lengths to modify clothes from other brands to make them suitable for her body shape. It became evident to her that many brands were not considering the needs of curvier women when grading their clothing. Driven by her passion for fashion, and her desire to fill the gap in the plus-size market, Lucy left her previous fashion label and her job at (Shop Direct Group) in 2019. 

Related Products

With more than eight years of experience in the fashion industry, she launched Ruched & Ready, a fashion label that’s dedicated to creating must-have dress collections – designed specifically for curvier women. The brand initially offered a size range from UK 8 to 20, with plans to include more sizes as the business grows.

“For a long time, plus size women like myself have been ignored by the fashion industry, and our needs haven’t taken seriously. I’m passionate about making the fashion industry more inclusive, and to help women of all shapes and sizes to feel confident and sexy wearing our designs,” said Lucy.

Ruched & Ready’s range includes double-lined super-soft stretch fabrics across maxi dresses, waist-cinching co-ords, and pieces with drawstrings for adjustable lengths, along with a wide selection of timeless colours, eye-catching bright shades, and exclusive prints. 

Find out more here: