YR Launches Personalised Face Masks

Man wearing a custom facemask

With face coverings now mandatory in many public settings, customisation kings, YR, have launched a mask personalisation service.

YR was launched seven years ago by two Welsh school friends – Tim Williams and Tom Hogan. They were intrigued by the process behind the trend of creating fun bold patterns and designs on t-shirts, socks and sweatshirts. 

With some clever programming, they created the world’s first all-over print store, YR Store. It was new and exciting, giving customers the unique opportunity to create weird and wonderful designs, on-demand, in minutes, then see them printed live in front of them. 

In recent years, the company has experienced an explosion of interest in product customisation in-store, online and at events. Covid 19 has temporarily stunted YR’s growth in live customisation at events, but online product personalisation is booming.

YR works with global fashion brands and event organisers to deliver live customisation experiences to their customers. Their client list includes Michael Kors, DKNY, Selfridges, Nike and Levi.

They make exciting, artistic, interactive pieces for events and retail by combining innovative design software and state of the art printing technology. YR creates endless possibilities and allows you to print on virtually anything – from t-shirts to trainers.

With face coverings now mandatory in many public settings, they have launched a mask personalisation service. YR Masks enable customers to easily design their own customised face coverings online, from the comfort of their own homes.

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Woman wearing a custom facemask

YR Masks enable customers to purchase washable customised face coverings, which are available in sizes suitable for adults and children from 5 years up.

The masks retail at £8 each, including postage, and contain double layer fabric, with the inner layer being made from 100% cotton and the outer layer consisting of ‘performance fabric with superior wicking’ (polyester). The masks include elasticated straps to ensure a snug fit around the face.

Tim Williams, the company co-founder, believes face coverings are here to stay:

“Covid 19 has been an unexpected challenge for the retail industry and we are one of many businesses affected. But we have seen a 200% increase in enquiries for the YR platform from fashion and accessory brands and I predict the pandemic will not only drive demand for face coverings now but it will be the must-have fashion accessory of the future.

Tim Williams, co-founder at YT

You can find out more about YR here.