A Crouch-End based food brand, Woolf’s Kitchen – has received a major publicity boost by being selected as a semi-finalist for Enterprise Nation’s ‘Female Start-Up of the Year’ award.
The accolade, created in 2015 – shines the spotlight on early stage start-up entrepreneurs who are excelling in their industry. The three semi-finalists, who receive the most votes, will then pitch to a panel of judges on the virtual stage at Festival of Female Entrepreneurs, on Friday the 23rd of October.
The public vote for the finals closes at 5pm on Friday 16 October, and you can cast your vote here.
Dominique only launched her business in June and is thrilled to be gaining recognition so early on in her journey.
Dominique is a former singer/songwriter (prior to having children), who also dabbled in freelance market research analysis. She pursued her passion for food through Leith’s cookery school and last September she decided to throw herself into the the world of sauces.
“I launched The Woolf’s Kitchen (a range of spicy sauces) in lockdown with a 3, 4 and 5 year old and no childcare. The kids came with me on daily trips to the post office, to retailers and even to some meetings. Despite this, I have already sold nearly 2000 bottles into 30+ stockists across the UK.
Last week The Woolf’s Kitchen was one of Theo Paphitis’ Small Business Sunday winners on Twitter. I am also a semi-finalist for Female Start-Up of The Year 2020 through Enterprise Nation – a real achievement as I’ve only been going since June.
I recently won a place on a mentoring programme with the co-founder of NICE drinks which are in 600 Sainsbury’s and numerous other retailers.
I’m half-Thai and the sauces were inspired by those my Auntie used to make. I’ve taken the flavours and put my twist on them to create a range of endlessly versatile sauces which are just as delicious with cheese toasties, wraps or BBQs as they are with stir-fried noodles.
After I had my three kids, I had this lightbulb moment and knew I wanted to create a food brand, and that these sauces would be the perfect starting point. I went away, put my own twist on the recipes and came up with the Tamarind Ketchup, Hot + Sour and Jalapeño + Lime.
NPD is really important for me, so I have been working on the next range. I have three new products due out before Christmas which I’m super-excited about,” said Dominique Woolf, Founder of The Woolf’s Kitchen.