International Women’s Day: Neitiv And ‘The Red Dot Project.’

Neitiv, the UK’s first coconut-flavoured beer brand, is celebrating International Women’s Day, with a new project to combat period poverty: The Red Dot Project.

The project aims to combat period poverty, by providing FREE period products across the nation, in locations where Neitiv sells its beers.

The project will be partly-funded by sales of their Coconut Flower Beer. Neitiv hopes to eventually roll the project out to all countries where their premium lager is stocked, and additionally, they’ll implement The Red Dot Project in villages in India and Vietnam, where some of their producers are based.

In the UK alone, a staggering one million young people during the pandemic struggled to afford, or access period products, and across the world, many menstruation brands faced severe shortages of products, and a sharp rise in prices since the onset of COVID-19. Through the Red Dot Project, individuals will be able to visit the Neitiv website, input their details, and have period products posted to them, FREE OF CHARGE.

Being a sustainable and an ethical brand, Neitiv wants to promote equality through their products, hence why the project will be issuing eco-friendly, biodegradable period products to those who need them the most.

“This International Women’s Day, we are celebrating Neitiv turning one, by launching our Red Dot Project, which aims to combat period poverty. We chose to contribute to abolishing period poverty, because as a brand, we want to empower ALL people, and we recognise the importance of brands using their position to contribute to effecting positive change,” said Neitiv’s Founder, Vaani VetriKo.

We’ll be rolling out The Red Dot initiative across the UK, and we have plans to expand it to all locations where you can purchase our drinks, including where our producers are located abroad. We also have plans to increase female visibility in the craft beer industry further down the line, through training and employment,” added Vaani.

Launched in Spring 2021, Neitiv is the UK’s FIRST EVER coconut flower drops beverage company, with a Coconut Flower Beer on offer. With the ethos of empowering ALL people to enjoy beer without the negative stereotypes, Neitiv is on a mission to make beer accessible for all.

Having grown up in Malaysia, Neitiv’s Co-Founder, Vaani VetriKo, was conditioned to believe that drinking beer was “frowned upon” as a woman: “as a woman from Malaysia, growing up, I learned that drinking beer was frowned upon. It was something that I just wasn’t able to enjoy,” said Vaani.

Vaani VetriKo holds an LLB Honours degree from the University of Gloucestershire. Before Co-Founding Neitiv with her husband Keeran, Vaani worked in various project management roles for a number of companies, including BMW, MINI, and Honda.

You can find out more about Neitiv, and their Red Dot Project here.