ESHO Is Launching Into FLANNELS Liverpool, This June (2022).

The world’s first (and most comprehensive) lip care line, ESHO, is launching a dedicated tweakments space in the new FLANNELS store in Liverpool this June 2022.

This means that ESHO products will be available to purchase in-person for the first time, in a new, one-of-a-kind clinic.

ESHO (the clinically-inspired and doctor-led cosmeceutical brand set up by Dr Tijion Esho MD) has chosen FLANNELS as its first-in person retail partner, due to its luxury reputation. The new FLANNELS Liverpool store boasts seven floors and 120,000 square feet. The behemoth space (which was formerly owned by Owen Owen) will play host to an expansive fashion offering, a dynamic beauty edit, two restaurants, a roof terrace, and incredible views of the city.

The space is a social-media-ready clinic, with a 4K live-streaming screen that transmits to the shop floor, along with a bespoke Hydrafacial suite, and an Alma laser suite, with the most advanced lasers and energy-based machines on the market.

To top it off, a champagne recovery room will be available for non-injectable customers, and the new space is set to be a leading destination for luxury treatments, where patients can meet, and be treated by Dr Esho MD himself.

Named the ultimate lip expert, we are so ecstatic to be joining forces with Dr Tijion Esho for our most exciting beauty hall launch to date. Renowned for his non-surgical, injection-free treatment, Dr Tijion Esho has truly become a house-hold name in his own right. He’s the master of plumped lips,” said Sophie Blackledge, the Head of Beauty at FLANNELS.

The pairing between FLANNELS Beauty and Dr Esho is only the beginning of us bringing an added dose of heat regionally, and a huge win for our Liverpool flagship,” added Sophie.

In 2021, aged 38-years-old, Dr Esho MD launched an incredibly successful lip care range with four products, securing early distribution deals with ASOS, FeelUnique, and LookFantastic.

ESHO is the world’s first targeted cosmeceuticals range. It’s sold out eight times, and it’s become QVC’s fastest selling lip range in history. Other products in the market aim to irritate the layers of the lips, to improve blood flow to the lips, causing them to swell. This is a short-term method, and it doesn’t create lasting results.

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Instead, ESHO’s products (SCULPT being one of many) include various planet-derived bio-actives, including Linefill 72150 (derived from sesame seeds, which can increase fat cells in the lips), and Volulip (derived from the Kiss Me Quick plant, which boosts collagen in the lips).

The ingredients work together to provide a gentle, tingling sensation, which plumps and defines lip curvature, increasing lip volume, leaving your lips feeling hydrated, soft, and sculpted. Unlike most plumpers, it gives both immediate and long term results from repeated use.

After launching on Feelunique, ESHO sold out again, and as a result, the business was valued at £3M, with one product sold every 30 seconds. Dr Esho is no stranger to the British public, either. He has starred in Netflix’s show ‘BodyFixers,’ and he’s set to co-produce his own series this year.

Dr Esho MD (above)

Dr Esho MD grew up in Tottenham. He initially began to train as a plastic surgical trainee for the NHS, but he decided to specialise in aesthetics instead, after he spotted the rising demand for cosmetic surgery. By leveraging the power of social media, he began to post before-and-after photos of his procedures, gaining him thousands of followers. In 2013, he opened his own ESHO clinic, which has since expanded to three locations worldwide.

“Creating my own product line has always been a dream of mine. I’ve used my medical expertise to work on new formulas. It’s been an exciting journey, and I can’t wait for everyone to discover my products. The success we’ve achieved to date is testament to the efficacy of the product range. In 2022, we’re delighted to be partnering with some incredible platforms and brands to continue our growth,” said Dr Esho MD.

This year, ESHO are launching two new products. Watch this space, and check back soon for more information.

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