Michael Douglas’ BLOW Hairdryer: Awarded With A ‘Quiet Mark’
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Laurene Rey-Millet
- 10th April 2023
- 4 minute read
The famous BLOW Hairdryer by Michael Douglas’ Mdlondon – has been awarded with a ‘Quiet Mark,’ for its ‘quietest performance in the global hair dryer category.’
The ‘Quiet Mark’ is the independent certification program that’s associated with the Noise Abatement Society.
At a powerful yet quiet 1600w (which is 10db quieter than most hairdryers), the BLOW Hairdryer‘s DC brush-less motor allows users to dry and talk at the same time.
Further insight from the Quiet Mark acousticians summarised that BLOW’s level only varied between 2 to 3 decibels with every speed change, and that overall, the product was perceived to be quieter than the level it was measured at, likely thanks to its frequency distribution, which felt ‘less intrusive’ than similar appliances at a close distance.
This achievement has catapulted Blow to another expert level – making it one of the very few hair dryers in history to secure the quietest set, which is a significant technical achievement.
The mdlondon BLOW Hair Dryer by celebrity stylist, Michael Douglas – is a leader in its field, thanks to Michael and his wealth of insider styling experience. It’s a light, compact, powerful, and intuitive hairdryer, and it’s built-to-last like a pro would demand, but… it’s for everyone.
At just 572g (the lightest high powered hair dryer on the market), BLOW is a full-sized pro dryer that can truly travel, and it comes in two colours: casal blue-grey, and olive green. Not only does BLOW include a self cleaning function, BUT it comes with a three year warranty, and a three meter-long power cable, too.
Michael Douglas has put 30 years of educating hair stylists, and styling every hair type into this innovative new product. His vision with mdlondon is to create a brand/platform that empowers the consumer with the tools and the insights to style their hair anytime, anywhere. With a combination of content and tooling, customers are able to purchase tools, and follow multiple free styling videos that cover all looks, hair types, and textures.
“It’s as if they had their hairdresser with them at home. I’m a firm believer that to create a fabulous hairstyle, it’s about the tools and the technique. The world has been crying out for a decent hairdryer at a decent price, and this is the best hairdryer I have ever used,” said Michael.
Michael started his journey back in 1994 when he moved from Lancashire to London. There, he quickly established himself in the high stakes hair styling circuit, tending to the tresses of the world’s most famous supermodels, including Claudia Schiffer, Naomi Campbell, Kate Moss, and Yasmin Le Bon.
Michael moved through the fashion week calendar year on year as a go to name for styling, before embarking on editorial shoots for the likes of Vogue, Glamour, Grazia and Marie Claire, as well as working on global beauty campaigns for famous beauty houses. He’s taken his wealth of knowledge and experience, and he’s used it to become a household TV, radio, and social expert for all things hair.
Last year in August 2022, he founded his own long-awaited brand, mdlondon.
Find out more here: https://mdlondon.co.uk