‘DAME’ Launches The World’s First Reusable Tampon Applicator

DAME has collaborated with medical engineers to design the world’s first reusable DAME Tampon Applicator.

100 billion period products are thrown away every year and they can’t be recycled and tampons applicators are a big part of this problem, with 1.3 billion disposable applicators thrown away each year in the UK, alone.

Start-up, DAME has decided that it’s time to bleed red, and think green. They’ve set out to tackle this problem head on, believing that women and the planet deserve better.  

The DAME Reusable Tampon Applicator is sleek, simple-to-use and is easy to keep clean, giving you the convenience of a conventional applicator, but without any of the waste. Each time a woman switches to using a DAME Reusable Tampon Applicator, she’ll prevent approximately 12,000 single-use applicators from entering our oceans.

The DAME Reusable Tampon Applicator is crafted from BPA-free, medical-grade Mediprene®, with inbuilt antimicrobial Sanipolymers® that keeps the DAME Reusable Tampon Applicator hygienic – plus it is ergonomically designed for total comfort and fits seamlessly with all standard tampons, from lite to super plus.  

The DAME Reusable Tampon Applicator will be available to buy from Selfridge’s, Sainsburys, Waitrose, Boots, or on their website.

Each DAME Reusable Tampon Applicator retails at GBP 24.99 and is accompanied by a sleek storage tin,  zip travel wallet and 6 of DAME’s organic, toxin free tampons.  

DAME is a sustainable personal care brand on a mission to turn our bathrooms green. They create high performance, low-impact alternatives, designed to inspire positive environmental change.  

Founders Celia Pool and Alec Mills launched DAME brand back in 2015 with a desire  to make periods a better experience. They started out by running a subscription service, delivering a range of high street period products to women across the UK, but they soon realised that they were only skirting around the real issues at stake.  

Their DAME Reusable Tampon Applicator started in March 2018 thanks to a Kickstarter. Their campaign generated huge traction, exceeding its target in just 4 days, with backers from over 50 countries. 

Co-founder Celia Pool commented:

“We created the DAME Reusable Tampon Applicator to give women  more choice over their period. Brilliant reusable period products have existed for decades, but they’re not for  everyone. 60% of UK women still prefer to use tampons with applicators3. We saw a need to provide these  women with a product they feel comfortable with, but in a much more sustainable way. By making a small switch to a DAME Reusable Tampon Applicator, women can have a huge impact on the planet.

In recognition of their innovative design, the DAME Reusable Tampon Applicator and DAME’s organic tampons were awarded a 2018 Dezeen Design Award.

Furthermore, DAME is proud to be a registered B Corp, demonstrating its commitment to using business as a force for good. B Corps are businesses that meet the highest verified stands of social and environmental performance, transparency and accountability.  

Prior to launching DAME, Celia Pool was a project manager at Sotheby’s, the international auction house, whilst Alec Mills left behind a job in wealth management in the City to co-found the brand with Celia. 

For more info, visit www.wearedame.co