Fiori: Award-Winning Hand Creams, And Sustainable Packaging.

Launched in 2021, Fiori has gained recognition for its luxurious hand creams. They’re made from sustainable ingredients, and packaged in eco-friendly materials.

The Fiori journey began during the COVID-19 pandemic.

Inspired by the bravery of healthcare professionals and volunteers, Brendan Walsh (a chemist with twenty years’ experience in drug development for rare diseases) and Cheryl Walsh (who spent two decades in Big Pharma – developing innovative packaging solutions) decided to utilize their expertise in organic chemistry, to produce small batches of all-natural hand creams – to soothe dry and cracked hands in their local community.

The positive response to the creams – inspired and motivated the duo – to pursue their passion for developing natural products. Driven by the desire to bring sustainable alternatives to the mainstream, Fiori focuses on ethically-sourced ingredients, and the elimination of single-use plastics.

“Fiori” means “flowers” in Italian.

The extra thick texture, and the high-quality ingredients of the hand creams – quickly gained popularity – leading to an overwhelming demand, and in March 2023, Fiori launched its first commercial hand creams – receiving tremendous positive feedback on social media.

Fiori’s flagship product, the Luxury Hand Cream, is available in three delightful fragrances: Honey & Almond, Ginger & Lime, and Eucalyptus & Cedarwood. The formulation is made using 100% organic oils, and it’s produced with fully sustainable methods.

The hand cream comes in an infinitely recyclable aluminium tube, with caps that are made from widely-recycled HDPE, and… the cartons are crafted from recycled cardboard – ensuring full recyclability.

“We’re driven by creating sustainable equivalents of everyday products, but we don’t want to lecture consumers about their choices. That’s why we keep our focus on developing truly great products, so that in the end, the choice is simple,” said Brendan and Cheryl.

In April 2023, Fiori received a significant accolade: they won a Vegan Beauty Award.

Find out more here: https://fioribeauty.co.uk