Chewable Supplement Brand, YUMI – Strikes International Expansion Deal In The UAE

Manchester-based chewable vitamin brand, Yumi, – is launching into the UAE, – after securing distribution deals with Marina Pharmacy in Dubai, and 800 Pharmacy.

Formed in 2017, Yumi is now a multi-million-pound business, having seen huge growth in the UK, thanks to several major retail deals, and their premium chewable supplements, – that boost your Vitamin D levels.

Following significant demand from distributors in Dubai, Yumi has made the UAE a key part of its international expansion plans, registering the business in the country at the beginning of the year. Yumi’s chewable supplements will now be available to buy in-store from several branches of Marina Pharmacy, and online, – via 800 Pharmacy, Instashop and Deliveroo.

The brand has also launched its’ dedicated UAE website, where Emiratis can now purchase their range of products, including their Lean + Detox, Immunity Support, Sunshine, Hair, Skin + Nails, Gut Health, and All-Day Energy chewable gummies.

Sebastien Vanderlinden is the Co-Founder and CEO of Yumi Nutrition. He built Yumi from his one bedroom flat, into a successful brand with products now stocked in major retailers in the UK and the US.

Sebastien started Yumi Nutrition with his two business partners in alongside a full-time job. The three of them had been friends for a couple of years and had lived together previously. They all had shared a passion for health and fitness, and they wanted to be able to play a part in improving public health.

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And so, they conducted extensive research into the various products currently available in the health and wellness space, and they recognised that the demand for vitamins and supplements was growing year on year, but for many people, taking traditional pills and capsules is an unpleasant experience.

They wanted to provide a solution to this problem, by turning the process of taking supplements into an enjoyable experience.

Sebastien Vanderlinden, CEO at Yumi, said: “The UAE is an emerging market with a health-conscious population where we want to establish Yumi as a well-known brand so we are delighted to be launching with Marina Pharmacy and 800 Pharmacy.

He also said: “It was always our aim to launch in the UAE, but after conversations with numerous distributors in Dubai, we decided to accelerate our plans due to growing demand. We’ve had great success in the UK since we formed the business back in 2017 and we’re looking forward to replicating our winning formula in the UAE.

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