SRFDRY: Surf And Outdoor Products, Changing Robes, And More.

SRFDRY is a specialised surf and outdoor sports brand, – which promotes the idea of using water sports and outdoor pursuits as a means to improve mental health.

In late 2020, SRFDRY’s Co-Founder Paul (an experienced surfer) recognised the need for a high-quality, yet affordable surf and outdoor sports brand, so he launched SRFDRY with his friend, Dave.

Changing robes are not a new concept.

In fact, most outdoor sports enthusiasts will have at least toyed with the idea of buying one at some point. However, high-quality, responsibly-sourced products, that are created by a brand who cares, are difficult to find, and they often come with a high price tag.

SRFDRY believes that high-quality outdoor apparel should be accessible to as many people as possible, to fuel the passion for outdoor pursuits, and to encourage a life of adventure. And because SRFDRY is so passionate about self-care and compassion, the mental welfare of their customers and team members will always come first, and this theme of mental health awareness runs through the core of everything they do.

Paul has worked in the skate and surf industry for over fifteen years, for some of the most well known brands, including O’Neill, Billabong and Rip Curl.

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He’s worked in a variety of roles, both in retail and in wholesale, and now, he owns his skate shop in Solihull, The Vines Supply Company, whereas Dave has built brands in the mental and physical health spaces, and prior to this, he worked in higher education for ten years.

To date, SRFDRY has garnered up over 5000 followers on Instagram in less than a year, with various high-profile brand affiliations, such as Olympians and Paralympians!

“We believe strongly in our product, and in the promotion of positive mental health. We’re proud that our products allow people to get outside, and to experience nature close up, and we’re stoked that this helps so many people to live a happier and healthier lifestyle,” concluded Paul and Dave.

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